Let me take you back to a more embarrassing time in my life. The year was 2014 and I had just left my lucrative career in the Federal Government. I had, had it easy bringing in 6-figures a year. Life was good. But you know how they say there is a cost for everything? Well my soul was the cost I had to pay for this job.
Years back my realtor had turned me on to what I felt was the answer to my desires from childhood on. Residual Income. You see, I'd never been good at the whole school thing and now 9-5 job. Being told like a child when I had to show up, when I could use the bathroom, when I could eat, and when I was finally free to go home again. It pained me to live in this paradigm.
So when I first heard of MLM, I was hooked! I saw the comp plan and was dazzled by those numbers. And it sounded so easy. I have a great product, something that makes families more prepared, gives them a skill they can use to take care of themselves, literally a life-ring in an emergency situation. Of course all of my friends are going to love this and join me!
I skipped away with dreams of making it big within the next 6 months. I told everyone. My parents, my friends, my soon to be husband. And for as far as I could tell, they believed me too.
With zeal I started talking about these products to everyone who could fog a mirror! I was so excited. Then I started to notice things. People avoided me. People flat out told me I was a bored housewife and they didn't want what I was hawking. I quickly learned the dark reputation MLMs have. And here I was. No one looked to me for help or for my expertise. Rarely did they even acknowledge the huge career I had before and just looked at me selling these "way to spendy" items and never thought twice about what I had to offer outside of these items.
Friend by friend either ordered to be polite and then never again, or accused me of trying to con them out of their hard earned dollar with my make believe things that didn't work. Soon no one showed up to my classes. Classes I spent hours upon hours on, paid to reserve, decorated, made food, spent countless hours inviting to, drove across town and spent my whole evenings at just to hear....crickets. Everyone was "busy" or "forgot" until they stopped responding to my messages.
All the while, I was doing exactly what my upline coached me to. Prospecting. Prospecting. Prospecting. "Always be Hustling" was their motto. Go talk to people with the intention of getting them to join your business. Who knows, maybe they are your next big builder! You wont know if you don't approach them and get them to come to a class or at least take the sample you're shoving in their face. (None of this was how I wanted to behave in public. Embarrassing to say the least.) How many times have you been talking to someone new and in the back of your mind you hear your upline saying "bring the conversation around to your products. Make sure you pitch them. You have a class coming up. Invite them."? And you are so focused the whole thing feels forced and awkward??
Please for all that is holy, STOP!! Stop living like this. Stop beating yourself up for not "convincing" every Tom, Dick, and Harry to join your business. Stop letting these folks who aren't interested and probably never will be, degrade what you have to offer. Stop letting them dictate your worth, and your passions, just because they don't get it. Stop talking to everyone with a hidden agenda. It won't work. From experience, it doesn't work. Everyone is not your prospect.
Start-attracting those who are interested in what you have to offer. Position yourself as the expert. Where you are perceived as a valuable resource by your prospect and you can help them, even if they don't buy or join you.
I have a secret present for you for reading this far. The exact bootcamp that I attended that changed my MLM business for ever. The bootcamp that I followed to get 5 people to reach out to me to ask me about my business, with zero cold calls. With zero spammy messages from me. They, on their own, reached out to me to ask me about what I have to offer. There is another way to do MLM. One where it is fun, you connect with your tribe. Where you don't have to approach everyone who can fog a mirror and can go back to enjoying life while building your business.
Try it out, and come back here to tell me what you learned. And of course, let me know how I can support you in learning this new way. This dare I say it, BETTER WAY! :)
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